Zhong Jing Global Brand Launch (Singapore) Unites Heritage and Innovation in Traditional Chinese Medicine - Science Arts

The event at Andaz Singapore marks a new milestone in TCM globalisation through the partnership of Zhongjing Wanxi Pharmaceutical and Science Arts.

Singapore, 28 October 2025 – The prestigious Zhong Jing Global Brand Launch · Singapore took place on 28 October 2025 at Andaz Singapore, celebrating a landmark collaboration between China’s heritage pharmaceutical brand Zhong Jing and Singapore’s trusted TCM name, Science Arts.

The event drew an impressive turnout of over 200 distinguished guests, including healthcare professionals, TCM practitioners, and business partners. Guests were welcomed with a reception wellness tea bar, offering nine floral teas and four herbal blends, setting the tone for an afternoon devoted to health, balance, and cross-cultural exchange.

A Historic Alliance: Zhong Jing x Science Arts
The main event opened with a heartfelt address by Ms. Chan Choy Yeng, General Manager of Science Arts, who remarked:

“Today marks a memorable milestone as we witness the union of Zhong Jing, a China Time-Honoured Brand, and Science Arts, a Singapore Prestige Brand. Together, we open a new chapter in the globalisation of Traditional Chinese Medicine.”

Science Arts, a homegrown Singapore brand with nearly 60 years of history, has long been committed to promoting TCM culture and serving the health needs of the public. Through professionalism and integrity, the company has earned the enduring trust of consumers. Its Mei Hua Brand of local proprietary Chinese medicines has been established for over 30 years, and in 2008, it was proudly recognised with the Singapore Prestige Brand Award (SPBA) in the Heritage Brands category.

Ms. Chan highlighted the synergy between Zhong Jing’s centuries-old medical heritage and Science Arts’ six-decade local legacy in promoting TCM culture and wellness. She emphasised that the partnership is more than a business alliance. It reflects a fusion of philosophies, bringing together the spirit of the Sage of Medicine, Zhang Zhongjing and the trust of Singaporean consumers built over generations.

She also expressed gratitude to long-standing partners and supporters of Science Arts, reaffirming the company’s mission to champion R&D excellence and international quality standards while continuing to bring modernised, standardised TCM to the world stage.

Carrying the Legacy of the “Sage of Medicine” to the World

Following her speech, Mr. Ma Yun, General Manager of Zhongjing Wanxi Pharmaceutical, addressed the audience with an inspiring keynote:

“This is not only a pivotal step in our expansion into the Southeast Asian market, but also a solemn commitment to uphold our corporate mission – Inheriting the essence of the Sage of Medicine, crafting the renowned Zhongjing remedies. It signifies our dedication to bringing the wisdom of Traditional Chinese Medicine (TCM) that has been accumulated over a thousand years, authentic medicinal materials, and modern wellness concepts to consumers in Singapore and across Southeast Asia.”

Founded in 1978 in Nanyang, Henan Province – the birthplace of Zhang Zhongjing, the “Sage of Medicine”, Zhongjing Wanxi Pharmaceutical has upheld its guiding principle “Good herbs make good medicine” for nearly half a century. Mr. Ma underscored the company’s dedication to quality, authenticity, and innovation, operating a full-chain system from cultivation to modernised production.

He introduced time-tested classic formulations such as Liuwei Dihuang Wan, Zuogui Wan, and Wuji Baifeng Wan, alongside contemporary products such as Tianzhi Keli, Taizijin Keli, and Yue Yue Shu Tong Jing Bao Ke Li, which leverage modern technology to enhance the quality and efficacy of TCM, meeting the diverse wellness needs of modern consumers. He also reaffirmed Zhong Jing’s commitment to advancing the concept of “prevention before illness” through modern wellness education and immersive experiences.

In addition, with over 500 types of herbal decoction pieces and more than 300 kinds of TCM formula granules, Zhong Jing provides professionals and consumers with more convenient and precise options, forming a complete TCM industrial ecosystem dedicated to integrating Chinese medicine into modern lifestyles.

Zhong Jing believes that true health solutions require not only cultural depth and scientific validation, but also a connection to modern life. Therefore, through an innovative model – Traditional Formulas + Modern Wellness Education + Immersive Cultural Experience”, we aim to bring Singapore consumers a unique health journey that blends ancient wisdom with contemporary science.

The two speeches culminated in an official launch ceremony, where Ms. Chan and Mr. Ma struck a 100cm Chinese gong, symbolising the powerful beginning of this new partnership between China and Singapore in promoting Traditional Chinese Medicine globally.

Product Showcase and Expert Forum
Guests were next treated to a Product Showcase Presentation by Mr. Liu Ze Chang, Zhongjing Wanxi Pharmaceutical’s Marketing Director, who introduced a curated range of medical and health food products tailored to the Singapore market – products that reflect modern consumers’ wellness goals and lifestyle needs.

This was followed by an engaging Expert Forum, moderated by Associate Professor Linda Zhong from Nanyang Technological University / Director, NTU Chinese Medicine Clinic and Director, Biomedical Sciences and Chinese Medicine, featuring distinguished panellists:

• Director Han Li Hua (Director, Nanyang Zhang Zhongjing Hospital, affiliated to Henan University of Chinese Medicine and Director, Institute of Cardiovascular Diseases, Henan University of Chinese Medicine)
• Director Goh Tong Hwee (Director, Chinese Medical and Drugs Research Institute and Researcher, Nanyang Zhang Zhongjing Research Institute)
• Mr. Ma Yun, General Manager, Zhongjing Wanxi Pharmaceutical

The panel explored key topics such as the clinical inheritance and modern application of classical TCM formulas, international standardisation, and cross-border talent cultivation between China and Singapore. They also discussed the challenges and strategies behind localisation, brand storytelling, and ensuring the sustainability of authentic medicinal sourcing for global markets.

An Immersive Culinary Experience

After the forum, guests were invited to a special tasting session featuring Zhong Jing’s food innovations such as blueberry jams and various types of sauces. The highlight was a live popiah station helmed by two Andaz Singapore chefs, who created a unique culinary experience using Zhong Jing’s premium mushroom sauce in Original and Spicy flavours.

These sauces, made from premium shiitake mushrooms cultivated for 180 days using a patented production technique, captivated guests with their rich umami depth and craftsmanship. The tasting session provided a delicious and memorable conclusion to an afternoon celebrating health, tradition, and innovation.

View Event Highlights Here

A New Era for TCM Globalisation

The Zhong Jing Global Brand Launch (Singapore) marks not only the brand’s official entry into the Singapore market but also a symbolic milestone for TCM internationalisation. Through this collaboration, Zhongjing Wanxi Pharmaceutical and Science Arts aim to promote the timeless wisdom of Traditional Chinese Medicine with the rigor of modern science – making holistic, natural health accessible to more people around the world.

About Zhongjing Wanxi Pharmaceutical

Founded in 1978 in Nanyang, Henan, China, Zhongjing Wanxi Pharmaceutical is one of the leading TCM enterprises inheriting the legacy of Zhang Zhongjing, the Sage of Medicine. The company specialises in classical TCM formulas, modern health supplements, and comprehensive herbal solutions, guided by its philosophy: “Good herbs make good medicine.”

About Science Arts Co. Pte LtdEstablished in Singapore for nearly six decades, Science Arts is a GMP-certified, Singapore-grown holistic health and wellness trusted TCM brand dedicated to promoting traditional medicine with professionalism, integrity, and innovation to the public, offering safe and high-quality Chinese proprietary medicines, health supplements, and healthcare services.